After nearly15 years, we relaunched the iconic New York Lottery brand around a simple truth: nobody dreams bigger than New Yorkers.
This brand shift is all about embracing that moment after you buy a lottery ticket and start imagining “what if…”
Film Credits
Director: Loz Perez, Biscuit
ECDs: Leo Barbosa, Cuanan Cronwright
ACDs: Sam Aldeborgh, Julia Waicberg
Senior Creatives: Makenna Bortells, Caroline Noonan
Executive Producer: MJ Soler
Associate Producer: Eli Pardo
Design Director: Emely Perez
Larger Campaign Credits
Photographer: Todd Antony
GCDs: Danny Price, Jacapo Biorcio
Creative Directors: Jess Bass, Talia Rapp
Creatives: Gabby Gonzaga, Kayla Andersen
Junior Creatives: Rebecca Deitch, Alessandra Castro
Senior Designers: Dewen Yang, Eva Vidan
Junior Asset Designer: Briana Carlini
Senior Producer: Jared Hamburg
